Shawn McQuaid
Let's talk

Victoria, BC · Independent since 2004

Ecommerce infrastructure & digital strategy.

25+ years building online operations that pay for themselves. Platforms, servers, campaigns, and the AI that ties them together, run by one operator.

This page is painted by its visitors. 0 of 576 squares so far.

See the work
The Wall · live Every square is one visitor's mark. The picture develops as they land.
Live from the rack squares painted today 0 served from hardware I manage
Shawn McQuaid

Operator, not agency

I build the whole machine.

Most consultants pick a layer. I work across all of them: the Proxmox cluster in the rack, the Shopify or BigCommerce store running on it, the Google Ads and SEO feeding it, and the AI automation quietly removing the busywork. When one person owns the whole stack, nothing falls between vendors.

That includes this page. The server rendering it, the app powering The Wall above, and the pipeline that deployed it are all mine. The site is the portfolio.

25+ years in, across retailers, nonprofits, and my own ventures. Engagements are scoped to outcomes.

Selected work

Results I can stand behind.

15x
Gabriel Ross · Modern furniture

Online revenue, in under two years. And a number one Google ranking for "modern furniture" against millions of results.

Challenge. A regional modern-furniture retailer needed to compete nationally online.

Approach. Overhauled marketing strategy, SEO, and marketplace presence.

97%
Andrew Sheret · PlumbingOnline.ca

Positive customer reviews, with response times 50% faster than the industry average.

Challenge. The online division of a major plumbing supplier needed to scale service alongside sales.

Approach. Integrated SEO, paid search, and a tightened customer-support operation.

In‑house
WITS Programs Foundation · Nonprofit

High-availability infrastructure and reduced administrative overhead, run without vendor lock-in.

Challenge. A national nonprofit needed resilient, low-cost technology operations.

Approach. Built multi-node Proxmox clusters and deployed MCP servers with AI-augmented automation.

Full case studies expanding. Eight years with LegArt Apparel and more available on request.

Explore the history

Twenty-five years, one prompt.

>

The receipts

Claims are cheap. Here are sources.

15x online revenue grshop.ca Gabriel Ross online division, in under two years
97% positive reviews · 50% faster response splashes.com Andrew Sheret · PlumbingOnline.ca, now Splashes
4.9 stars · 267 Google reviews leggings.ca LegArt Apparel, eight years of ecommerce operations
4.9 stars across hundreds of reviews prestoentertainment.ca Presto Entertainment, 20+ years operating
$1M+ Google Ads managed Records on request Across client accounts, search and shopping
25+ years experience Resume PDF Ecommerce, marketing, and infrastructure since the dial-up days

What I run

Businesses of my own.

Presto Entertainment →

DJ and photobooth entertainment for Vancouver Island and Metro Vancouver. Over 20 years and 4.9 stars across hundreds of reviews.

Content Velocity →

AI-powered local marketing for Vancouver Island SMBs. 360 and VR, local SEO and AEO, and human-centric AI.

Off the clock

When I am not building systems, I am usually somewhere over Vancouver Island with a drone. The same eye for detail, pointed at the coastline.

Technology should pay for itself. I am focused on outcomes and allergic to waste.

Contact

Let's talk.

Based in Victoria, BC. Working with clients across Western Canada and beyond. Engagements are scoped to outcomes; contact for pricing.

Email me 250.732.8458 LinkedIn