About
The operator behind the work.
I have spent 25+ years building the systems that let businesses grow online. Not just the marketing, though I have managed over a million dollars in Google Ads at strong ROI. Not just the servers, though I run multi-node Proxmox clusters that keep production workloads online. The whole stack, from the storefront to the infrastructure beneath it to the AI workflows now reshaping how lean teams operate.
Most consultants pick a lane. I work across all three.
I work across all three because real businesses do not come in neat categories, and because I run my own. Presto Entertainment has been going for over 20 years. That owner-operator perspective shapes every engagement I take on: focused on outcomes, allergic to waste, and clear that technology should pay for itself.
I am based on Vancouver Island, where I live with my family and fly drones when I am off the clock. The people who shaped how I work taught me to respect craft and to keep things human, and that is the balance I bring to client work.
Selected work
Three engagements, three measurable outcomes.
Gabriel Ross
ChallengeA regional modern furniture retailer needed to compete nationally online.
ApproachOverhauled marketing strategy, SEO, and marketplace presence.
Result15x online revenue in under two years, and a number one Google ranking for "modern furniture" against millions of results.
More detail on request.
Andrew Sheret, PlumbingOnline.ca
ChallengeThe online division of a major plumbing supplier needed to scale service alongside sales.
ApproachIntegrated SEO, paid search, and a tightened customer support operation.
Result97% positive customer reviews, and response times 50% faster than the industry average.
More detail on request.
WITS Programs Foundation
ChallengeA national nonprofit needed resilient, low-cost technology operations.
ApproachBuilt multi-node Proxmox clusters and deployed MCP servers with AI-augmented automation.
ResultHigh-availability infrastructure and reduced administrative overhead, run in-house.
More detail on request.
Eight years with LegArt Apparel, and more available on request.
Services
Three pillars, one operator.
Ecommerce and Operations
Platforms, fulfillment, and the operational backbone. Shopify, BigCommerce, and WooCommerce builds, warehouse automation, POS and inventory integration, and the process design that keeps orders moving as you scale.
IT Infrastructure
Production-grade hosting you control. Proxmox clusters, Linux administration, containers, networking, and DNS, built for high availability and handed over documented, not locked behind a vendor.
Digital Strategy and AI
Growth and efficiency, measured. Paid and organic acquisition, analytics that track real conversions, and AI-augmented workflows that cut administrative overhead instead of adding novelty.
Engagements are scoped to outcomes. Contact for pricing.
Let's talk about your operation
Let's talk about your operation
Ventures
The businesses I run.
Presto Entertainment
prestoentertainment.ca
DJ and photobooth entertainment for Vancouver Island and Metro Vancouver. Over 20 years, 4.9 stars across 100+ reviews, and a BC Wedding Award.
Content Velocity
contentvelocity.ca
AI-powered local marketing for Vancouver Island SMBs. 360 and VR for business, local SEO and AEO, and human-centric AI workflows.
Off the clock
When I am not building systems, I am usually somewhere over Vancouver Island with a drone. The same eye for detail, pointed at the coastline.
Contact
Let's talk.
Based in Victoria, BC. Working with clients across Western Canada and beyond.