Victoria Brands need a Hero and Purpose

One of my favourite sessions at Social Media Camp 2015 was by David Reeve @unleahculture that talked about the importance of DEFINING your brand first.

His awesome exercise was as follows:

  • Name of Brand
  • Tone (is it edgy, fun, or…)
  • Purpose (4 words or less without product, service, or brand features)
  • Core Values
    • People
    • Service
    • Introspection/Improvement
    • The business you are in
  • Hero of brand (dig down to the typical consumer)
    • Ideas to take to market (make sure to include purpose and core values while identifying your hero)

Strike vote and education reform

782F88AB2A3B8E1FB45C24AE5E1015My son has been home for the better part of 4 months given the teachers strike that began in the later part of last school year.  At that time they were on rotation strike days and even included a student lead walkout.  I try not to take sides in disputes like these as I understand each opposing arguments.  Today, the teachers will vote on a settlement reached this week.  I hope the vote passes so we can get our kids back in the classroom. The BCTF posted this tweet yesterday:

I however, don’t believe the current education system is working.  Ron Dale, a retired teacher wrote a great letter to the editor that was published in the Times Colonist and appeared in our local paper the Leader.  Read a copy of the letter below.

Continue reading

Google’s Science Fair votes for the next scientist’s project

Wow, I am just blown away by the submissions to Google’s Science fair.  It’s for youth 13 and 18 to come up with their own science or engineering project and share their findings.  I was particularly moved by our Canadian talking about filtering oil sand tailings using bacterial and the Russian about a more efficient ultrasonic fuel injector.

Canada’s Hayley Todesco (who is 17 I might add) says “I found I could break down these acids to the point where I could probably reduce the detoxification of these tailings ponds from centuries to decades”.

You should really have a look and vote.

https://www.googlesciencefair.com/en/

Quote

Cynicism and Optimism, Bottom’s Up

I am not valuableCynicism and Optimism
and I refuse to believe
I can change the way I think
I realize this may be difficult to comprehend but
“You can choose to be content”
is a lie
“Money and status will make you content!”
..these are the most important things in life
Love
And
Hope
Are false
The foreign messages I received in childhood
I’m realizing
– were powerful
– hurt me
The things that I too in and blamed myself for
Self destruction will be the norm
in my future
No longer can it be said that
I care about what happens to me
It is evident
that I am apathetic and lethargic
It is foolish to presume
There is love

And all of this will come true unless we reverse it.

Based on a viral 2011 poem by Jonathan Reed Lost Generation about cynicism and optimism. Read to the end, then read in reverse starting from “There is love” and continuing upward.

Burger King buys Tim Hortons

Today marks the day that our iconic Canadian brand, Tim Hortons, has been taken over by corporate giant Burger King or more 3G Capital, which has a 70 per cent equity stake in Burger King, who will own approximately 51 per cent of the new company.  What’s more interesting is that Warren Buffet put up $3 billion to help finance the deal.  Some serious dollars here.

Haha, “Who approached who? Were the talks over Timbits or a Whopper?”

Read more at CTV