Victoria Brands need a Hero and Purpose

One of my favourite sessions at Social Media Camp 2015 was by David Reeve @unleahculture that talked about the importance of DEFINING your brand first.

His awesome exercise was as follows:

  • Name of Brand
  • Tone (is it edgy, fun, or…)
  • Purpose (4 words or less without product, service, or brand features)
  • Core Values
    • People
    • Service
    • Introspection/Improvement
    • The business you are in
  • Hero of brand (dig down to the typical consumer)
    • Ideas to take to market (make sure to include purpose and core values while identifying your hero)