One of my favourite sessions at Social Media Camp 2015 was by David Reeve @unleahculture that talked about the importance of DEFINING your brand first.
His awesome exercise was as follows:
- Name of Brand
- Tone (is it edgy, fun, or…)
- Purpose (4 words or less without product, service, or brand features)
- Core Values
- People
- Service
- Introspection/Improvement
- The business you are in
- Hero of brand (dig down to the typical consumer)
- Ideas to take to market (make sure to include purpose and core values while identifying your hero)